Red the thoughts of a teenage fashion addict .

Did you know that back then there was a big rivalry between Ralph Lauren and and Tommy Hilfiger or that Isaac Mizrahi wasn't as successful with his lines as we thought? I didn't until I read Teri Agins book, The End of Fashion.

Agins covers many aspects of fashion that we normally don't hear about and the history and business side of fashion. The End of Fashion covers the fall of fashion in Paris when people stopped dressing up or have their life surrounded in fashion to why Zoran was one of the more successful designers in his time. It's one of the most interesting fashion/business books I have read recently. And you know how business books can get boring, but combined with fashion and the skills of Teri Agins great writing, the book is anything but uninteresting.

One of the great parts of this book is how she explains how clothes are marketed; some of the clothes you might see on the discount rack were actually made to be discount clothes, the department stores were just waiting for sales to stop on the "regular" price. Another interesting fact is that although we might think designer fabric and the materials they use are top quality, sometimes cotton shirts sold at Kmart or other stores are actually more durable. Crazy, don't you think?

Many of you might know that fashion shows are quite expensive or that many haute couture lines don't profit, but there are tons of hidden secrets that we don't know of the fashion industry that are revealed in this book. I recommend you to read this book, before I tell you all the incredible things I have learned from it! Especially if you are an aspiring fashion designer or looking into a future in fashion marketing. And it's even a fun read to anybody that loves fashion!